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Best Before vs Use By: What's the Difference?

Date labelling causes confusion for producers and consumers alike. Learn when to use 'best before' versus 'use by' and why it matters for food safety.

Jul 08, 2025
4 min read
Best Before vs Use By: What's the Difference?

The Basics

Date labels on food aren't just helpful suggestions—they're legal requirements with specific meanings. Using the wrong type of date label can create food safety risks or lead to unnecessary waste.

Use By Dates

Use by dates are about safety. They appear on foods that go off quickly and could cause illness if eaten after the date.

When to Use Them

  • Fresh meat and fish
  • Dairy products like milk and soft cheese
  • Ready meals and prepared salads
  • Any food where microbial growth is a safety concern
  • Important Rules

  • Food must not be sold after its use by date
  • Consumers should not eat food after its use by date
  • The date must be in the format "Use by [date]"
  • Storage instructions must accompany use by dates
  • Best Before Dates

    Best before dates are about quality. They indicate when food will be at its best, but the food is usually safe to eat after this date.

    When to Use Them

  • Canned and dried goods
  • Frozen foods
  • Bread and baked goods
  • Snacks and confectionery
  • Most ambient products
  • Important Rules

  • Food can be sold after its best before date (at the retailer's discretion)
  • Consumers can eat food after its best before date if it looks and smells fine
  • The date format is "Best before [date]" or "Best before end [date]"
  • Display Until / Sell By

    These are not required by law and are purely for stock control. They're messages between the retailer and their staff, not for consumers.

    If you're a producer, you don't need to include these—focus on the legally required date marking.

    How to Determine Which Date to Use

    Ask yourself: Could this food become unsafe to eat over time?

  • **Yes** → Use by date (safety critical)
  • **No, but quality will decline** → Best before date
  • When in doubt, consider:

  • Does it need refrigeration?
  • Is it a high-risk food (meat, fish, dairy, eggs)?
  • What's the water activity and pH?
  • Formatting Requirements

    Use By

    Must show day and month as a minimum. Year is optional but recommended for longer shelf lives.

    Examples:

  • Use by 15 Mar
  • Use by 15 March 2025
  • Best Before

    For foods lasting less than 3 months: day and month minimum.

    For foods lasting 3-18 months: month and year minimum.

    For foods lasting over 18 months: year minimum (or "best before end...").

    Examples:

  • Best before 20 Sep
  • Best before end Mar 2026
  • Best before end 2027
  • Storage Instructions

    If your product requires specific storage to achieve its shelf life, you must include storage instructions alongside the date.

    Examples:

  • "Keep refrigerated below 5°C"
  • "Store in a cool, dry place"
  • "Once opened, refrigerate and use within 3 days"
  • How Crumpet Helps

    Crumpet prompts you to add the appropriate date marking for your product and ensures the format meets UK requirements. We'll also remind you to add storage instructions where needed.

    Ready to simplify your food labels?

    Start creating compliant labels in minutes with Crumpet.

    Get started free